Dead Dog Saloon

How Dead Dog Saloon Transformed Weather Challenges into Year-Round Revenue with Fenetex Motorized Screens

When Dead Dog Saloon's owner faced the age-old restaurant challenge of unpredictable weather threatening outdoor dining revenue, he found the perfect solution with Fenetex screens.

Located on The Marshwalk in Murrells Inlet, South Carolina—a destination featured on the Travel Channel and Southern Living Magazine—Dead Dog Saloon has been serving families breakfast, lunch, and dinner since opening in 2002. But like many indoor/outdoor establishments, owner Peter Haentjens struggled with a persistent problem: the unpredictability of weather and how it affects business.

The Challenge: When Weather Controls Your Business

For restaurants with outdoor dining areas, unpredictable weather can mean the difference between a profitable day and a disappointing one. It's hard to sit people at a table outside when the weather is less than enjoyable, which then means slower table turnover and ultimately less business over time.

Peter began searching for the best value weather screens that would keep his customers comfortable at his restaurant, even during less-than-ideal weather conditions.

The Solution: Premium Weather Protection That Works

After discovering Fenetex screens at a National Restaurant Association show, Peter decided it would be the best solution to their problem. The installation included clear vinyl weather screens on their existing covered deck, plus they added another covered deck portion to their restaurant which now also has Fenetex screens.

For Peter, the most beneficial aspect of the Fenetex screens is the automation.

"Before, we had to have an employee individually put our windows up and down," said Peter. This requires too much time and effort. Being on the ocean inlet in South Carolina, storms can sneak up on them pretty quickly, so it's important to have an automated system, like Fenetex, where you can deploy all of the screens simultaneously at the touch of a button on your phone.

Beyond Weather Protection: Unexpected Benefits

Fenetex Motorized Screens have delivered value beyond storm protection. "We have the wind screens down a considerable amount of time, even when the weather is nice because it helps with bugs and dust," said Peter.

Another downside to having a restaurant on the water is the amount of wind that comes through, but Peter was pleasantly surprised by how well Fenetex clear vinyl screens blocked the wind.

The Perfect Balance: Protection Without Compromise

Fenetex Motorized Screens don't just serve one purpose; they serve many. The main benefit of clear vinyl screens, such as the ones at Dead Dog Saloon, is that you can be protected from the elements without sacrificing your view, which is especially important for a restaurant that people come to for its view of the water.

Results That Speak for Themselves

Today, Dead Dog Saloon operates confidently in many weather conditions, maximizing their outdoor seating capacity. The restaurant joins Fenetex's long list of satisfied customers who have discovered how automated screen solutions can transform outdoor dining challenges into year-round revenue opportunities.

Ready to weatherproof your restaurant's success? Contact Fenetex today to learn how our automated screen solutions can protect your outdoor dining investment.